Objective data is great. It's vitally important for making improvements in any facet, in that it gives you a baseline from which to work. However, it's also important to remember that, at its most basic, data is simply numbers until we attach relevance to it. Finding connections, attributing meaning, that's where the important work happens, because that's the only way it becomes useful.
Dan Pfaff has noted this before, that simply collecting reams of data doesn't do any good if you never go back and look at it. "Who are the gatekeepers?"
So whatever realm you are in, or even in your personal life, by all means, measure, record, and keep track. But make sure you are actually referencing it and putting it to use at some point, otherwise you're wasting your time.
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